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Elvis Presley
Elvis Presley
Elvis Presley
Elvis Presley at the White House in 1970
Background information
Birth | Elvis Aron Presley
Born | ,
,
Died | , ,,
, ,
Occupation?(s) | Singer, Actor,
and
Years–
, (–), ,(–)


Contents
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Elvis Aron Presley (, – , ) often known simply as Elvis and also called "The King of Rock 'n' Roll" or simply "The King", was an and . He is regarded by many to be the greatest entertainer of the 20th century. (Presley's birth certificate uses the spelling Aron, but his estate has designated Aaron as the official spelling of his middle name.)
Presley started as a singer of , singing many songs from (R&B), gospel and . He was first billed as "The Hilbilly Cat". His combination of country music with bluesy vocals and a strong marked a clear path toward . He was the most commercially successful singer of rock and roll, but he also had success with , country, gospel, blues, pop, folk and even semi-operatic and jazz standards. His voice, which developed into many voices as his career progressed, had always a unique tonality and an extraordinary unusual center of gravity, leading to his being able to tackle a range of songs and melodies which would be nearly impossible for most other popular singers to achieve. In a musical career of over two decades, Presley set many records, such as concert attendance, television ratings, and record sales, and became one of the best-selling artists in music history.
Elvis Presley is an icon of modern American pop culture. During the late 1960's and through a large portion of the 1970's, Presley re-emerged as a live performer of old and new hit songs, both on tour and in , where he was known for his on-stage highly energetic performances both vocally and physically, his sartorial jump-suits and capes adding to the drama. He attracted massive attendance figures. His concert performances were staggering in quantity, considering they numbered over 1,100 in 8 years. He continued to perform before sell-out audiences around the U.S. until his death in 1977. His death was premature at 42, despite alarming concerns about his health. When he died on August 16, 1977, it was a huge shock to his fans. However, it soon became clear that a combination of over-work, obesity, depression, bad diet and severe abuse of prescription drugs, accelerated his premature departure. His popularity as a singer has survived his death.
Parents, childhood and youth
Elvis Aaron Presley was born on , at around 4:13 a.m. in a two-room in , to Vernon Presley, a truck driver, and , a sewing machine operator. Vernon Presley is described as a "taciturn to the point of sullenness," whereas his mother Gladys "was voluble, lively, full of spunk." describes her as "a surreptitious drinker and alcoholic." When she was angry, "she cussed like a sailor". Presley's twin brother, , was , thus leaving him to grow up as an . The surname Presley was Anglicized from the German name "Pressler" during the . His ancestor Johann Valentin Pressler emigrated to in 1710. Presley was mostly of ,, , , and roots.
Presley's parents were very protective of their only surviving child. The little boy "grew up a loved and precious child. He was, everyone agreed, unusually close to his mother." His mother Gladys "worshipped him", said a neighbor, "from the day he was born." Elvis himself said, "My mama never let me out of her sight. I couldn't go down to the creek with the other kids." In his teens he was still a very shy person, a "kid who had spent scarcely a night away from home in his nineteen years." He was teased by his fellow classmates who threw "things at him - rotten fruit and stuff - because he was different, because he was quiet and he stuttered and he was a mama's boy." Gladys was so proud of her son, that, years later, she "would get up early in the morning to run off the fans so Elvis could sleep". She was frightened of Elvis being hurt: "She knew her boy, and she knew he could take care of himself, but what if some crazy man came after him with a gun? she said...tears streaming down her face."
In 1938, when Presley was three years old, his father was convicted of . Vernon, Gladys's brother Travis Smith, and Luther Gable went to prison for altering a check from Orville Bean, Vernon's boss, from $3 to $8 and then cashing it at a local bank. Vernon was sentenced to three years at . Though Vernon was released after serving eight months, this event deeply influenced the life of the young family. During her husband's absence, Gladys lost the house and was forced to move in briefly with her in-laws next door. The Presley family lived just above the poverty line during their years in East Tupelo.
In 1941 Presley started school at the East Tupelo Consolidated. There he seems to have been an outsider. His few friends relate that he was separate from any crowd and did not belong to any "gang", but, according to his teachers, he was a sweet and average student, and he loved . In 1943 Vernon moved to Memphis, where he found work and stayed throughout the war, coming home only on weekends.
In January 1945 Gladys took Elvis shopping for a birthday present at . And she bought him his first guitar, in lieu of a bike and rifle, for $12.75.
In 1946 Presley started at a new school, Milam, which went from grades 5 through 9, but in 1948 the family left Tupelo, moving 110 miles northwest to . Here too, the thirteen-year-old lived in the city's poorer section of town and attended a church. At this time, he was very much influenced by the music and the sung at his church.
Presley entered Humes High School in Memphis taking up work at the school library and after school at Loew's State Theatre. In 1951 he enrolled in the school's unit, tried unsuccessfully to qualify for the high school football team (supposedly cut from the team by the coach for not trimming his and ), spending his spare time around the African-American section of Memphis, especially on . In 1953 he graduated from Humes, majoring in History, English, and Shop.
After graduation Presley worked first at Parker Machinists Shop, and then for the Precision Tool Company with his father, finally working for the Crown Electric Company driving a truck, where he began wearing his hair the trademarked pompadour style.
Musical roots
Elvis was very influenced by gospel acts, as well as acts such as Little Richard and Chuck Berry. The common story that the Presleys formed a popular gospel trio who sang in church and travelled about to various revival meetings is probably not true. However, in 1945 Presley, just ten years old, entered a singing contest at the Mississippi-Alabama Fair and Dairy Show. Decked out in a cowboy outfit, he had to stand on a chair to reach the microphone singing "Old Shep." He won second place, a $5 prize and a free ticket to all the rides. On his birthday in January 1946 he received a guitar purchased from Tupelo Hardware Store. In his seventh-grade year at Milam he seems to have taken this guitar to school every day. Many of the other children denigrated him as a "trashy" kind of boy playing trashy "hillbilly" music. Over the next year, Vernon's brother Johnny Smith and Assembly of God pastor Frank Smith gave him basic guitar lessons.
Some years later, in , the young Presley "spent much of his spare time hanging around the black section of town, especially on , where bluesmen like and performed". B.B. King says that he "knew Elvis before he was popular. He used to come around and be around us a lot. There was a place we used to go and hang out on Beale Street". Beale Street in Memphis was notorious for its bars, prostitutes and gambling establishments. Music producer called it "the center of all evil in the known universe". But it was a place where young Presley could hear black music. In an interview with Ev Grimes, composer says, "Elvis Presley was really the guy that took black music and made it—well, popular is really the best word." In similar terms, Elijah Wald writes that Presley has "listened carefully to Negro blues men and sanctified singers, swallowed all of that music and combined it with hillbilly sound."
The opening chapter of book deals with musical influence coming from birth exclusively through his family's attendance at the , a church. magazine wrote that: "Gospel pervaded Elvis' character and was a defining and enduring influence all of his days." The mandatory personal examination of Presley as part of the approval process to make his home a wrote that Presley "clearly embraced music and and did so at a pivotal point of cultural change in American history" but that " was his primary musical influence." The U.S. government historian stated that "In the early years of the twentieth century, the evangelical movement with its "vibrant worship style" became extremely popular with working-class Christians, and ." The church services in which the Presley family participated was where people "jumped, shouted, danced, and fell out for , because, in a word, they acted "crazy, " they became a national laughingstock, the of fable and clichй." According to the study, the family's move to Memphis expanded his musical horizons when he began to attend Sunday services at the East Trigg Baptist Church.
Voice characteristics
Elvis Presley was a baritone whose voice had an extraordinary compass — the so-called register — and a very wide range of vocal color. It covered two octaves and a third, from the baritone low-G to the tenor high B, with an upward extension in falsetto to at least a D flat. Presley's best octave was in the middle, D-flat to D-flat. In ballads and country songs he was able to belt out full-voiced high Gs and As, showing a remarkable ability to naturally assimilate styles.
Presley's range, though impressive in its own right, did not in itself make his voice that remarkable, at least in terms of how it measured against musical notation. What made it extraordinary, was where its center of gravity lay. By that measure, and according to Gregory Sandows, Music Professor at Columbia University, Presley was at once a bass, a baritone, and a tenor, most unusual among singers in either classical or popular music.
Sun recordings
Main article:
On , Presley paid $3.25 to record the first of two double-sided demos at , "My Happiness" and "That's When Your Heartaches Begin", which were popular at the time. According to the official Presley website, Presley gave it to his mother as a much-belated birthday present. Presley returned to Sun Studios (706 Union Avenue, Memphis, Tennessee) on , . He again paid $8.25 to record a second demo, "I'll Never Stand in Your Way" and "It Wouldn't Be the Same Without You" (master 0812).
founder , who had already recorded bluesmen such as , , , and , was looking for "a white man with a Negro sound and the Negro feel," with whom he "could make a billion dollars," because he thought black blues and boogie-woogie music might become tremendously popular among white people if presented in the right way. The Sun Records producer felt that a black rhythm and blues act stood little chance at the time of gaining the broad exposure needed to achieve large-scale commercial success."
Phillips and assistant Marion Keisker heard the Presley discs and called him on , to fill in for a missing ballad singer. Although that session was not productive, Phillips put Presley together with local musicians and to see what might develop. During a rehearsal break on , , Presley began singing a song written by called "". Phillips liked the resulting record and on , he released it as a 78-rpm single backed with Presley's hopped-up version of 's song "". Memphis radio station began playing it two days later, the record became a local hit and Presley began a regular touring schedule hoping to expand his fame beyond .
However, Sam Phillips had difficulty persuading Southern white disc jockeys to play Presley's first recordings. The only place that played his records at first were in the sections of and and in . However, his music and style began to draw larger and larger audiences as he toured the South in 1955. Soon, demand by white teenagers that their local radio stations play his music overcame much of that resistance and as magazine wrote years later in Presley's biography: "Overnight, it seemed, "race music," as the music industry had labeled the work of black artists, became a thing of the past, as did the pejorative "hillbilly" music. Still, throughout 1955 and even well into 1956 when he had become a national phenomenon, Presley had to deal with an entrenched racism of die-hard segregationists and their continued labeling of his sound and style as vulgar "nigger music". Allegations of racism were made against Presley, possibly by those segregationist elements who hated what he was doing. examined the issue and in its August 1, 1957 edition, the African American magazine concluded that: "To Elvis, people are people regardless of race, color or creed."
star arranged to have Presley perform at 's and his performance was well received. Nonetheless, one of the show's executives was not impressed and hinted that Presley should give up his music.
Presley's second single, "Good Rockin' Tonight", with "I Don't Care if the Sun Don't Shine" on the B-side, was released on , . He then continued to tour the . On , , he made his first appearance on , a radio broadcast of live country music in , and was a hit with the large audience. His releases began to reach the top of the country charts. Following this, Presley was signed to a one-year contract for a weekly performance, during which time he was introduced to .
National exposure began on January 28, 1956, when Presley, Moore, Black and drummer made their first National Television appearance on the Dorsey brothers' Stage Show. It was the first of six appearances on the show and the first of eight performances recorded and broadcast from CBS TV Studio 50 at 1697 Broadway, New York. After the success of their first appearance they were signed to five more in early 1956 (February 4, 11, 18 and March 17 and 24).
Presley and his manager "Colonel" Tom Parker
On , , Presley was signed by "Hank Snow Attractions", a management company jointly owned by singer and . Shortly thereafter, "Colonel" Parker took full control and recognizing the limitations of Sun Studios, negotiated a deal with Records to acquire Presley's Sun contract for $35,000 on , . Presley's first single for RCA "Heartbreak Hotel" quickly sold one million copies and within a year RCA would go on to sell ten million Presley singles.
Elvis Presley at the Mississippi-Alabama State Fair, 1956
Parker was a master promoter who wasted no time in furthering Presley's image, licensing everything from guitars to cookware. Parker's first major coup was to market Presley on television. First, he had Presley booked in six of the Dorsey Shows (CBS). Presley appeared on the show on January 28, 1956, then on February 4, 11 & 18, 1956, with two more appearances on March 17 & 24, 1956. In March, he was able to obtain a lucrative deal with (NBC), for two appearances: The first appearance on April 3, 1956. The second appearance was controversial pertaining to Presley's performance of "" on the June 5, 1956. It sparked a storm over his "gyrations" while singing. The controversy lasted through the rest of the 50's. However, that show drew such huge ratings that Steve Allen (ABC) booked him for one appearance, which took place early on July 1, 1956. That night, Allen had for the first time beaten The Show in the Sunday night ratings, prompting Sullivan (CBS) to book Presley for three appearances: September 9, and October 28, 1956 as well as January 6, 1957, for an unprecedented fee of $50,000. On September 9, 1956, at his first of three appearances on the Sullivan show, Presley drew an estimated 82.5% percent of the television audience, calculated at between 55-60 million viewers.
Parker eventually negotiated a multi-picture seven-year contract with that shifted Presley's focus from music to films. Under the terms of his contract, Presley earned a fee for performing plus a percentage of the profits on the films, most of which were huge moneymakers. These were usually musicals based around Presley performances, and marked the beginning of his transition from rebellious rock and roller to all-round family entertainer. Presley was praised by all his directors, including the highly respected , as unfailingly polite and extremely hardworking.
Presley began his movie career with (opened on , ). The movies (1957) and (1958) are regarded as among his best early films.
Parker's success led to Presley expanding the "Colonel's" management contract to an even 50/50 split. Over the years, much has been written about "Colonel" Parker, most of it critical. Marty Lacker, a lifelong friend and a member of the , says he thought of Parker as a "hustler and scam artist" who abused Presley's reliance on him. Priscilla Presley admits that "Elvis detested the business side of his career. He would sign a contract without even reading it." This would explain the strong influence the Colonel had on Presley. Nonetheless, Lacker acknowledged that Parker was a master promoter.
Cultural impact
Presley and African American music
Even in the 1950s era of blantant racism, Presley would publicly cite his debt to African American music, pointing to artists such as , , , , and . The reporter who conducted Presley's first interview in in noted that he named blues singers who "obviously meant a lot to him. I was very surprised to hear him talk about the black performers down there and about how he tried to carry on their music."[] Later that year in , Presley was quoted as saying: "The colored folks been singing it and playing it just like I’m doin' now, man, for more years than I know. They played it like that in their shanties and in their juke joints and nobody paid it no mind 'til I goosed it up. I got it from them. Down in Tupelo, Mississippi, I used to hear old bang his box the way I do now and I said if I ever got to a place I could feel all old Arthur felt, I’d be a music man like nobody ever saw." said of Presley: "He was an integrator. Elvis was a blessing. They wouldn’t let black music through. He opened the door for black music." said he began to respect Presley after he did Arthur "Big Boy" Crudup material and that after he met him, he thought the singer really was something else and was someone whose music was growing all the time right up to his death.
Up to the mid 1950s black artists had sold miniscule amounts of their recorded music relative to the national market potential. Black songwriters had mostly limited horizons and could only eke out a living. But after Presley purchased the music of African American and had his "Gladys Music" company hire talented black songwriter , the industry underwent a dramatic change. In the spring of 1957 Presley invited African American performer to visit Graceland and the two spent the day together, singing "I Almost Lost My Mind" and other songs. Of Presley, Hunter commented, "He showed me every courtesy, and I think he's one of the greatest."
However, certain elements in American society began to simply dismiss Presley as no more than a racist Southerner who stole black music. However, in the words of Black R&B artist , "A lot of people have accused Elvis of stealing the black man's music, when in fact, almost every black solo entertainer copied his stage mannerisms from Elvis." "Racists attacked rock and roll because of the mingling of black and white people it implied and achieved, and because of what they saw as black music's power to corrupt through vulgar and animalistic rhythms. ... The popularity of Elvis Presley was similarly founded on his transgressive position with respect to racial and sexual boundaries. ... White cover versions of hits by black musicians ... often outsold the originals; it seems that many Americans wanted black music without the black people in it," and Elvis had undoubtedly "derived his style from the Negro rhythm-and-blues performers of the late 1940's." "Many White people would be surprised to learn that Elvis Presley's hit 'Hound Dog' was first popularized by a Black woman, , (but it was written by the white songwriting team of ). Elvis and his music live on the collective memory of Whites, yet , some of whose work Elvis borrowed, has been forgotten." A southern background combined with a performing style largely associated with African Americans had let to "bitter criticism by those who feel he stole a good thing," as Tan magazine surmised. No wonder that Elvis became "a symbol of all that was oppressive to the black experience in the Western Hemisphere". What is more, Presley was widely believed to have said, "The only thing black people can do for me is shine my shoes and buy my records." It was claimed that the alleged comment was been made either in Boston or on Edward R. Murrow's Person to Person. A black southerner in the late 1980s even captured that sentiment: "To talk to Presley about blacks was like talking to Adolph Hitler about the Jews."
In his scholarly work Race, Rock, and Elvis, professor examined the relationship between popular culture and social change in America and these allegations against Presley. Professor Bertrand postulated that Presley's rock and roll music brought an unprecedented access to African American culture that challenged that 1950s segregated generation to reassess ingrained segregationist stereotypes. The wrote that the author "convincingly argues that the black-and-white character of the sound, as well as Presley's own persona, helped to relax the rigid color line and thereby fed the fires of the ." The U.S. government report stated: "Presley has been accused of "stealing" black rhythm and blues, but such accusations indicate little knowledge of his many musical influences." "However much Elvis may have 'borrowed' from black blues performers (e.g., 'Big Boy' Crudup, 'Big Mama' Thornton), he borrowed no less from white country stars (e.g., , ) and white pop singers (e.g., , )," and most of his borrowings came from the church; its gospel music was his primary musical influence and foundation."
"A danger to American culture"
By the spring of 1956, Presley was fast becoming a national phenomenon and teenagers came to his concerts in unprecedented numbers. When he performed at the Mississippi-Alabama Fair in 1956, 100 surrounded the stage to control crowds of excited fans. The singer was considered to represent a threat to the moral well-being of young American women. The denounced him in its weekly magazine in an article headlined "Beware Elvis Presley."
In an interview with television, social historian said, "all the citizens' councils in the South called Elvis 'nigger music' and were terribly afraid that Elvis, white as he was, being ambiguously raced just by being working-class, was going to corrupt the youth of America." says he was the first who gave the people "a music that hit them where they lived, deep in their emotions, yes, even below their belts. Other singers had been doing this for generations, but they were black." Therefore, his performance style was frequently criticized. Social guardians blasted anyone responsible for exposing impressionable teenagers to his "gyrating figure and suggestive gestures." The Louisville chief of police, for instance, called for a no-wiggle rule to halt "any lewd, lascivious contortions that would excite the crowd." Even Priscilla Presley confirms that "his performances were labeled obscene. My mother stated emphatically that he was 'a bad influence for teenage girls. He arouses things in them that shouldn't be aroused.'"
According to rhythm and blues artist , "In white society, the movement of the butt, the shaking of the leg, all that was considered obscene. Now here's this white boy that's grinding and rolling his belly and shaking that notorious leg. I hadn't even seen the black dudes doing that." Presley complained bitterly in a June 27, 1956, interview about being singled out as "obscene”. Due to his controversial style of song and stage performances, municipal politicians began denying permits for Presley appearances. This caused teens to pile into cars and travel elsewhere to see him perform. Adult programmers announced they would not play Presley's music on their radio stations due to religious convictions that his music was "devil music" and to racist beliefs that it was "nigger music." Many of Presley's records were condemned as by Pentecostal preachers, warning congregations to keep rock and roll music out of their homes and away from their children's ears (especially the music of "that backslidden Pentecostal pup.") However, the economic power of Presley's fans became evident when they tuned in alternative radio stations playing his records. In an era when radio stations were shifting to an all-music format, in reaction to competition from , profit-conscious radio station owners learned quickly when sponsors bought more advertising time on new all "rock and roll" stations, some of which reached enormous markets at night with signals from broadcasts.
In August, 1956 in a local judge called Presley a "" and threatened to arrest him if he shook his body while performing at Jacksonville's Florida Theatre, justifying the restrictions by saying his music was undermining the youth of America. Throughout the performance, Presley stood still as ordered but poked fun at the judge by wiggling a finger. Similar attempts to stop his "sinful gyrations" continued for more than a year and included his often-noted January 6, 1957 appearance on (during which he performed the spiritual number "Peace in the Valley"), when he was filmed only from the waist up.
American icon
According to , "it was Elvis who made rock 'n' roll the international language of pop." A documentary described Presley as "an American music giant of the 20th century who singlehandedly changed the course of music and culture in the mid-1950s." His recordings, dance moves, attitude and clothing came to be seen as embodiments of rock and roll. His music was heavily influenced by African-American blues, Christian gospel, and Southern country.
Presley sang both hard driving , dance songs and , laying a commercial foundation upon which other rock musicians would build their careers. performers like and came to national prominence after Presley's acceptance among mass audiences of teenagers. Singers like , the , , and others immediately followed in his wake. superstar later observed, "Before Elvis, there was nothing."
During the post- economic boom of the 1950s, many parents were able to give their teenaged children much higher weekly , signalling a shift in the buying power and purchasing habits of American teens. During the 1940s had idolized , but the buyers of his records were mostly between the ages of eighteen and twenty-two. Presley triggered a juggernaut of demand for his records by near-teens and early teens aged ten and up. Along with Presley's "" haircut, the demand for black slacks and loose, open-necked shirts resulted in new lines of clothing for teenaged boys whereas a girl might get a pink portable 45 rpm record player for her bedroom. Meanwhile American teenagers began buying newly available portable and listened to on them (helping to propel that fledgling industry from an estimated 100,000 units sold in 1955 to 5,000,000 units by the end of 1958). Teens were asserting more independence and Presley became a national symbol of their parents' consternation.
Presley in 1957
Presley's impact on the American youth consumer market was noted on the front page of on December 31, 1956 when business journalist Louis M. Kohlmeier wrote, "Elvis Presley today is a business," and reported on the singer's record and merchandise sales. Half a century later, historian Ian Brailsford (, ) commented, "The phenomenal success of Elvis Presley in 1956 convinced many doubters of the financial opportunities existing in the youth market."
Military service
On , , at the peak of his career, Presley received his notice for his mandatory service in the . He was worried that his absence in the public eye for 2 years, while serving in the Army, might end his career. Even more worried were and Paramount who already spent $350,000 on pre-production of Presley's latest film King Creole and they feared of suspending the project or worse canceling it. Fortunately, the Memphis Draft Board granted Wallis and Colonel Parker a deferment until so Presley could complete his film project. On , Presley joined his unit, 1st Battalion, and was posted to Germany.
While serving in Germany, Presley met his wife-to-be - the then 14-year-old ; noted correspondent and humorist ; future US Secretary of State (then a lieutenant with the Third Army Division in Germany); and Walter Alden, the father of Presley's fiancee who inducted Presley into the Army.
His rankings and dates of promotions were as follows: Private (upon draft March 24, 1958), Private First Class (November 27, 1958), Specialist Fourth Class (June 1, 1959), Sergeant (January 20, 1960). While in the Army, he earned sharpshooter badges for both the .45 pistol and the M1 rifle, and a marksman badge for the M2 carbine, as well as a Good Conduct Medal.
Presley returned to the United States on , , and was honorably discharged with the rank of (E-5) on .
After serving his duty in the military, he became more mature and lost his raw and rebellious edge. However, he gained respect from older and more conservative crowds who initially disliked him before he entered the Army.
1960s film career
Presley admired and style and returned from the military eager to make a career as a movie star. Although "he was definitely not the most talented actor around.", he "became a film genre of his own." Pop film staples of the early sixties, such as the Presley musicals and the beach movies were mainly produced for a teenage audience and called by film critics a "pantheon of bad taste" In the sixties, at Colonel Parker's command, Presley withdrew from concerts and television appearances, after his final appearance with Frank Sinatra on NBC entitled "Welcome Home Elvis" where he sang "Witchcraft/Love Me Tender" with Sinatra, in order to make these movies. "He blamed his fading popularity on his humdrum movies," recalled in her 1985 autobiography, . "He loathed their stock plots and short shooting schedules. He could have demanded better, more substantial scripts but he didn't." According to most critics, the scripts of the movies "were all the same, the songs progressively worse." The latter were "written on order by men who never really understood Elvis or rock and roll." For Blue Hawaii and its soundtrack LP, "fourteen songs were cut in just three days." Julie Parrish, starring in Paradise, Hawaiian Style, says that Presley hated such songs and that he "couldn't stop laughing while he was recording" one of them.
Although some film critics chastised these movies for their lack of depth, the fans turned out and they were enormously profitable. According to Jerry Hopkins's book, Elvis in Hawaii, Presley's "pretty-as-a-postcard movies" even "boosted the new state's (Hawaii) tourism. Some of his most enduring and popular songs came from those movies." Altogether, Presley had made 27 movies during the 1960s, "which had grossed about $130 million, and he had sold a hundred million records, which had made $150 million." Overall, he was one of the highest paid Hollywood actors during the 1960s. However, during the later sixties, "the Elvis Presley film was becoming passй. Young people were tuning in, dropping out and doing . Musical acts like the , , the , and many others were dominating the airwaves. Elvis Presley was not considered as cool as he once was."
1968 comeback


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